The Good Feet Store Launches Its First Shoe on Black Friday

The Good Feet Store is kicking off the holiday season with a big first.

The retail company — which manufactures and sells personalized arch support systems intended to help reduce foot, knee, hip and back pain — is launching its first footwear style on Black Friday.

Richard Moore, CEO of The Good Feet Store, said that his team spent a year and a half developing the shoe in partnership with its medical advisors, to be a perfect complement to its Relaxer arch support.

“So many of our customers have said, ‘You know, I’d wear the Relaxer if I actually had a shoe to wear around the house. And so we’re starting with that,” he said.

The debut look is a slip-on style with a neutral suede upper and sturdy rubber outsole that allows the shoe to be worn around the house or out running errands. It will be available starting Nov. 24 at most Good Feet Store locations, retailing for $110.