Good Feet Holdings Acquires Stretch*d, Readies for Brand Growth

Good Feet Holdings, owners of The Good Feet Store and ING Source, is expanding its portfolio with the acquisition of Stretch*d, an assisted stretching concept. With this deal, Stretch*d is positioning itself for growth beyond its home state of New York.

“We’re very happy and lucky to have found Good Feet,” said Vanessa Chu, co-founder and chief operating officer of Stretch*d. “We’re excited to continue to grow our retail footprint as founders and entrepreneurs of a brand.”
The deal closed November 1. Founded in 2018, Stretch*d’s motto is, “Why stretch when we can do it for you?” The brand has two corporate locations in New York City.
Good Feet has a similar mission to bring people comfort, especially through its flagship brand, The Good Feet Store. Founded in 1992, the brand uses the arch support invented by podiatrist George Alzner to help eliminate foot-related pain. The Good Feet Store recently opened its 250th location; the majority of its stores are franchised.
Good Feet’s interest in acquiring Stretch*d came from the two brands’ matching values, said Doug Zarkin, chief brand officer for Good Feet Holdings. The company hired Zarkin in October.
“It’s not just about foot pain, it’s not just about plantar fasciitis, it’s about the whole kinetic chain from your head to your toes,” said Zarkin. “So this is a natural opportunity for Good Feet Holdings to bring in another business that can focus on being a mission-driven brand.”